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Your percentage of income from stock.
Posted by: Ric Trexell (IP Logged)
Date: January 25, 2010 12:54PM

I often wondered about this question that I would like to ask the people on this board, what is the percentage of your income from stock? For example, if you do weddings and portraits and that makes up 90% of your income, and stock makes up the other 10%. Does anybody make 100% of their income from stock? Has the recent down turn in the economy changed that in any way? (Up or down.) I have seen reports in books of this picture or that brought me $500, but if that happens once or twice a year, it doesn't tell the whole picture. What about going from film to digital, has that allowed you to move from making stock 40% of your profit to say 80% or has it been about the same? I think this is information that any person reading these posts that is starting out should consider. So what do you say about stock, is it a real profit maker or just something to keep you away from the soup line at the local charity? Remember, just your personal experiance please. Thanks. Ric.

Re: Your percentage of income from stock.
Posted by: BrianYarvin (IP Logged)
Date: January 25, 2010 06:59PM

Rick:

Over the years, there have been many long periods of time when I made my whole income from stock. I would estimate that about fifteen hundred people around the world do the same right now. Right now, I also do assignments and teach workshops.

As a general rule, commercial stock sales go up when the economy turns downward and editorial sales drop but this varies by subject matter. My editorial food photos have done pretty well during the past year but I've encountered other problems.

When I switched from film to digital, I was overwhelmed by the change. From a stock photography point of view, digital is hugely more profitable for me, so much so that even though I'd like to shoot film every now and again, I can't bring myself to spend the money.

For me, no matter what I do, stock is THE real money maker. It's the engine that makes all the other projects possible, even though they might turn a profit too.

Brian Yarvin
Author, Photographer, Educator
[www.brianyarvin.com]



Edited 1 times. Last edit at 01/25/10 09:20PM by BrianYarvin.

Re: Your percentage of income from stock.
Posted by: BrianYarvin (IP Logged)
Date: January 25, 2010 07:01PM

Opps!

I forgot to mention one thing...this doesn't mean you should set off to become a "stock photographer." That won't work. Instead, you've got to choose a specialty and immerse yourself in it.

The most important decision you'll make as photographer is what you'll shoot, not how you'll market it.


Re: Your percentage of income from stock.
Posted by: James Cook (IP Logged)
Date: January 26, 2010 07:24PM

The percentage of what you make certainly depends on the percentage of the effort and skill you put into it.

I never made my whole income from stock, but there were many years in which it paid my mortgage and then some. Of course there were also times when a single sale or two increased the income greatly.

For the most part those times are gone, but there are a lot of photographers still earning substantial amounts with their stock images. Those that are successful have a unique style or subject matter that sets them apart from the crowd.

Like Brian I appreciate the fact that film and processing have vanished from my production costs. I shoot far more now, but I edit tighter than ever. I still make decent amounts on a fairly regular basis in the niche market I've picked out.

And once in a great while I still get a nice sale out of a very old image. Those are the sweet ones.

James Cook

Creator of:
METAmachine
FindAPhotographer

Re: Your percentage of income from stock.
Posted by: Rohn Engh (IP Logged)
Date: January 29, 2010 08:25AM

The reminder by James Cook that editorial stock photography has added value when you sell, as he says, 'a very old image'.
Your editorial stock images become of historical value (coffee table books, PBS TV series, etc.) that serve as tokens of "the way we were" for generations to come. That's why it's important to remind your heirs of the extra revenue that awaits them in your stock photography collection.
The trendy microstock photos can’t fulfill this future need. They have a shelf life of five or six years.

Photobuyers are becoming more and more aware that they can find specific pictures through a Google search. So it benefits you to tag (keyword) all of your pictures with specific detailed information. . . Not generic terms like river, boat, clouds.
James’ signature mentions METAmachine. Be sure to check it out as it will show you labor-saver ways to keyword (tag) your picture collection. His address is
[hsltd.us]

Re: Your percentage of income from stock.
Posted by: Ric Trexell (IP Logged)
Date: January 29, 2010 07:58PM

Thanks to all that replied. You learn something all the time when you read Kracker Barrel. Hey, while we are at it, I have heard the terms microstock and macrostock tossed around in magazines like Picture. Mr. Engh's comment mentioned microstock. I really didn't understand what he was saying when he said they are trendy. I think I might have my meanings of these words a little askew. So let me be blunt, just what are you talking about when you say microstock. Thanks in advance. Ric.

Re: Your percentage of income from stock.
Posted by: BrianYarvin (IP Logged)
Date: January 30, 2010 11:18AM

Ric:

While there are no official definitions; "microstock" refers to image vendors who offer photos for five dollars or less.

"Macrostock" is just a new coinage for agencies that charge more than five bucks for a typical photo.




Brian Yarvin
Author, Photographer, Educator
[www.brianyarvin.com]



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